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Intentionally carving out your brand position is one of the most critical pieces of creating a personal brand that will cut through the online clutter and stand out to your ideal clients.  In today’s episode, I’m talking all about the power that effective brand positioning has on your ability to be chosen by your ideal […]

The power of positioning your brand with intention

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In today’s episode I’m chatting all about ethical business marketing with coach and copywriter Rachel Kurzyp. Rachel spoke about: What is ethical marketing and how it applies to online business. How to identify common unethical tactics and why they are harmful to your business. Simple changes you can make to ensure your marketing is inclusive, […]

Ethical marketing with Rachel Kurzyp

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There are 3 common myths that are thrown around when it comes to differentiating your brand and in today’s episode of the Fierce Impact podcast I’m setting them straight. Because if you believe any of these common myths, you could be holding your business back. CONNECT WITH ME On Instagram @hayleymaxwellwrites At www.hayleymaxwell.com PEOPLE & […]

3 myths to ditch when differentiating your brand

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If you’ve ever questioned “why do I have to do business this way,” then today’s episode is for you! Join my lovely guest, business coach Kate Wright, as we talk about ditching corporate life, throwing away the business rule book, and unlearning the way we’ve been conditioned to believe business (and life should be.)  In […]

Throwing away the business rule book with Kate Wright

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Wondering whether you should put prices on your website? In this episode I run through some points to consider & why I’m all for it, as well as some quick tips for displaying your prices.  If you enjoy this episode I’d love you to hit follow or subscribe in your favourite podcast player so you […]

Should I put prices on my website?

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Women in business face some unique challenges when it comes to building a profitable business. That’s exactly what my guest, Natalie Coombe – a pricing and profit coach – and I discuss on this week’s episode of the Fierce Impact podcast. Listen in to find out: What the most common pricing and profit related challenges […]

Profitable pricing with Natalie Coombe

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Your message matters. Like really, really, matters. It can be the difference between feeling like it’s a real slog to attract any clients at all vs. attracting the kind of clients you’re head over heels excited to work with. In this week’s episode, I share 3 brand messaging blocks that will hold you back when […]

3 brand messaging blocks that stop us attracting dream clients

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In today’s short episode, I’m asking the question: Where did we go wrong with marketing language?  When did we become fixated on using such impersonal terms to talk about attracting clients & taking them through our buyer journey? Listen in to hear why I believe the language we use to describe common marketing tactics is […]

Where Did We Go Wrong With Marketing Language?

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Whatever sized business you have, whether you’re a one-person powerhouse or a team of one hundred, having clear and compelling brand messages can be a total game-changer.   In today’s episode, I dive into: Why brand messaging is about having a fierce intention for how you want to represent yourself and your brand in the world. […]

What is brand messaging and why should you care?

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In today’s episode I dive into copywriting… specifically why copywriting is the #1 ‘must-have’ marketing skill that’s of huge benefit for you to develop as a business owner. Because the reality is, there’s no getting away from the need to write copy for your business. But when writing’s not your strong suit or you feel […]

Why copywriting is the #1 marketing skill to master

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