How can you make Instagram work for you, as an introvert, without changing who you are?

Join me and marketing coach, Hanna Rauch, as we explore practical, down-to-earth strategies for using Instagram effectively as an introvert. 

We discuss how to build a genuine presence, engage with your audience, and even tackle video content, all while staying true to your introverted nature. 

Whether you’re just starting out or looking to improve your current Instagram strategy, this episode has plenty of introvert-friendly tips, to help you build a strong, authentic presence on Instagram, without the overwhelm. 

CONNECT WITH HANNA

Hanna Rauch website: www.hannarauch.com

Hanna Rauch Instagram: https://www.instagram.com/hanna.rauch/

Hanna Rauch LinkedIn: https://www.linkedin.com/in/hanna-rauch-68a422142/

Get Hanna’s fortnightly social media newsletter here: https://dashboard.mailerlite.com/forms/10210/92096684857755214/share

CONNECT WITH ME

On LinkedIn: www.linkedin.com/in/hayley-maxwell/

On Instagram: www.instagram.com/thehayleymaxwell

Rate & review to win a 60 minute coaching session

If you’ve really enjoyed the show I would love you to rate and review it on your platform of choice.

Everyone who leaves a review will go into a monthly draw to win a 60 minute coaching session with me as a thank you.

To enter simply screenshot your review and DM it to me via Instagram @thehayleymaxwell or feel free to share it to your stories and tag me in. Thank you!

EPISODE TRANSCRIPT

Well, howdy, howdy, and welcome to the unstoppable introvert podcast. How are you going? I hope that you have had a fantastic week. I’m super excited today because today I’m sharing a guest interview with you. So recently I chatted with the lovely Hannah Roush, who is a marketing coach and consultant and we chatted all about Instagram for introverts. So Hannah is herself an introvert and we chatted about how she has navigated starting her business with her introverted nature, and what she’s learned along the way, how she manages business and her energy. We also talked about growing your confidence on Instagram and giving things a go. And in particular, we talked about video content as well. We also spoke about the fact that many introverts feel really icky when it comes to selling and Hannah shared some great tips or mindset shifts around what we can actually do and think about in order to really change the way that we see selling that we perceive selling. So it was a really great conversation all about navigating social media, Instagram and business as an introvert, and I really hope that you enjoy it as much as I enjoyed having the conversation with Hannah. Now, before we jump into it, I would love to introduce Hannah to you. So Hannah is the founder of Hannah Roush marketing, a coaching and consulting business that helps service businesses like yours with tailored marketing strategies. Hannah loves to work with women who light up when they talk about their businesses and who want to make a difference in the world. With four years of practical experience, she also holds a master’s degree in marketing with a focus on selling services. So without further ado, here is today’s episode. Welcome to the unstoppable introvert podcast, Hannah, how you doing?

Hanna Rauch 3:34
Thank you so much for having me. I’m very excited because I usually run my own podcast. So I’m on the other side, usually asking the question. So I’m very excited to be on the other side of the mic this time and be the one answering the questions. So thank you for having me.

Hayley Maxwell 3:49
My pleasure. And so today, we’re obviously going to be talking about Instagram and navigating Instagram as an introvert. Because I know that, you know, for a lot of introverted people, social media in general can bring up a lot of feelings. So we’re going to have a chat a little bit about that. But first of all, I would just like to know a little bit about your story in terms of how you got to where you where you are today.

Hanna Rauch 4:21
Yeah, sure. I mean, where do I start? Probably, with after high school, I decided to go to university I always have had an interest in marketing and especially also like human psychology, like why do people act a certain way? How do we use that as marketers to get them to buy our products and our services? So I was always really interested in that. So I decided to go to university and study that as my main subject. I studied business and then we had a few specializations around marketing that we could choose. So I did International Marketing Management and then afterwards also service and digital marketing. And that is where I really got into the whole marketing world. And I just love thinking about how we can get our services to reach the right people. Because I found it’s, there’s quite a big difference between marketing a product and marketing a service. Because obviously, a service is something that you can only experience once you experience it, right? It’s not something that we can see most of the times, unlike products, obviously. So I found that very interesting, that perspective of how can we, how can we market a service, so people have less of a, you have less risk when they purchase a service. So that was my education. And then I moved to Belgium afterwards, my partner is Belgian. So that’s how that came to happen. And I did a master’s there as well, again, in marketing. And then I started working in a market research company, which was not the most exciting job, I have to say, I did feel quite often that I was wasting my potential a little bit. It was the kind of job where there’s lots of admin, lots of talking to customers. But at the same time, yeah, I just didn’t really feel very fulfilled. So at the same time, they also asked me to manage your social media pages, I think it was probably because I was the youngest person in that company. And they were like, Oh, you have a marketing degree, right? Like, maybe you can do that. So I was like, okay, yeah, I couldn’t give it a go. So I started managing their social media pages. And I was like, this is actually my favorite part of this job. Like, I really enjoyed doing that. And I wish I could just do that instead of the main part of my job. So I started to manage other people’s social media pages, as a side hustle next to it was really funny, my first business that I worked with was like an Australian travel company, like super random. And I was just creating content for them and posting it for them. And then obviously, 2020 happened, and they were completely out of any clients because nobody was traveling, obviously. So they couldn’t afford to have me on anymore. So I thought, well, if there is any moment where I should just go and do something it is now. So in September 2020, I decided to just actually make my own business and start to help people with their social media. And since then, yeah, I’m working mostly with service based businesses, because that’s what I really enjoy. And when we moved to New Zealand two years ago, then I decided to go full time, because I didn’t want to work in a for someone else anymore. And I just thought, yep, I’m just gonna go for it and do the thing, though.

Hayley Maxwell 8:05
Yeah, good on you. And I think it’s the same for a lot of us isn’t that we kind of take, you know, that bit of a journey to kind of get to where we are. And sometimes there are circumstances that make us kind of, you know, take that, take that leap. Isn’t that so? Yeah, awesome. For sure.

Hanna Rauch 8:23
And I think for me, like, because obviously, we’re talking about being introverts today, one of the reasons why when we moved to New Zealand, I didn’t really want to work in this corporate environment anymore, was because I felt like I didn’t thrive there as an introvert because one of the main tasks in my job was calling up people, asking them to do things for me, which, as an introvert is not always your most favorite task. So that was quite challenging. And to a certain extent, I think it also helped me get over that a little bit, because I was just forced to do it. But at the same time, it also you just have this kind of uncomfortable feeling all day because you know, people are gonna call you up and you’re, you have to call people like cold call people. So I just didn’t really enjoy that and just the whole environment of being around people all day and like having to talk to everyone. And this again, sounds like the typical stereotype of being introverts. We don’t like people, just obviously not true, but still, it drains you so much more than just doing the actual work. So yeah, I always felt more comfortable when I was just like, in my little home office could do my work. And I obviously still talk to people. I mean, I’m talking to you right now. I’m talking to clients and I’m in contact with people at all times, basically, but still, it feels much more controlled and it feels nicer to just be in my own space. I’m not have to be around people when I don’t want to be around people.

Hayley Maxwell 10:04
Yeah, exactly. So So with that in mind, let’s jump into just talking a little bit about how you have navigated those aspects of your introverted nature in your business, how have you sort of managed to develop that that sense of balance perhaps in terms of energy or or not? Like, what are some of the challenges, I guess, as well as some of the things that you have have done? When it comes to sort of your your introverted nature and having your business growing your business? Yeah,

Hanna Rauch 10:43
I think it’s, it has been especially challenging in the beginning. First of all, I have never had a business before. So that was all new. And then, you know, you follow people online, and you might work with a business coach, and they always say, you know, get in contact with people, meet more people go to networking events, introduce yourself. And that all sounded nice and well. But if you’re an introvert, that is really challenging for you, because I’m not the kind of person that walks up to someone is like, Hey, I’m Hannah, like, can we just talk and I’m always the person that is kind of observing a little bit in a networking environment. And if someone talks to me, I will happily talk to them as well. And I will probably even not stop talking until they just want to talk to someone else. But yeah, it’s just that kind of taking initiative. That is a little bit difficult, difficult for me as well, I think. So. In the beginning, that was quite challenging. But I think it’s just a thing of practice as well to just kind of put yourself into these situations and just force yourself a little bit to kind of get used to that. And what helped me a lot was to just go with a friend who’s not as introverted as me, who would then like, introduce me to people. And then once you break the ice, it’s actually much easier than to talk to people. So I found that quite helpful as well. And I think with time, you get to know more and more people, and then you have a friendly face, in the audience when you go to these events. And then it’s also easier to chat to other people. But I think what also comes with it is just noticing when your social batteries get empty, and to also not force yourself to go to events, if you really feel like your battery’s empty, and you’re not really going to get much out of it. So I think that in the beginning was something that I often try to ignore, because I was like, you know, I’m, I need to bring my business to the next level. And I need to network with people, I need to get to know people. But at the same time, that also drained me a lot, which then meant that I couldn’t perform as well, in my business outside of these events. So I think for me, it was about realizing that it’s okay to be introverted, and we have different needs to people who might be more extroverted, and that you just listen to yourself. And, yes, networking events are great, and you need to get out there and like, promote yourself. But it’s also important that you listen to yourself and take the time to have some me time or just to have some downtime, when you need that as well.

Hayley Maxwell 13:24
Absolutely, I think it’s really about understanding yourself, isn’t it? It’s about understanding, when you are at your best from an energy perspective, and also understanding what the signs are, for from the perspective of my energy is beginning to be depleted. So what do I need to do in order to protect that, and sometimes that means making some of those decisions around, well, actually, I do have this networking event on but also I know, this week, I have also got X, Y, and Zed, you know, meetings with clients. And so it’s about understanding, if I go to this networking event, how’s that going to impact my energy that I’m going to bring to things like client meetings, and then sort of balancing it from that perspective. And that often comes with, with time and awareness of yourself and awareness of how you work best and that sort of thing. So I think that’s that’s awesome that you’ve been, you know, recognizing that within yourself and not, not always sort of just pushing through because you think that you’ve got to do this. And then networking is absolutely very important, but it’s about it’s about getting that that balance right with everything else we have going on in our businesses, as well.

Hanna Rauch 14:49
Yeah, for sure. And I think what plays into this as well is just setting boundaries with people. And I think that’s something that I wasn’t really good at in Beginning of my business because I was like, No, I’m not going to set any boundaries. Because I want to grow this business, I want to make a certain amount of money, I want to be financially independent. And I want to make that happen as fast as I can. Which then I think in my head sometimes meant not having these boundaries with myself and, you know, accept all client meetings, except all discovery calls, just like filling my agenda with as many calls as possible, and like getting to know people. And I think with time, I’ve just noticed that I need to set boundaries, not just with myself, but also with other people. And that means things like not booking any calls before 10am, for example, for me, so I can like today, go for a little walk in the morning and just like have a bit of a calm started a day because I know, then I will work better for the rest of the day. So think setting up these boundaries, and also sticking to the boundaries, then having consequences to what happens if I don’t stick to this boundary, that that’s something that has helped me slowly, slowly get to a point where I know how to manage my energy and how how I can perform best.

Hayley Maxwell 16:13
Yeah, I think that’s, that’s Yeah, I think that’s awesome. It sounds like you’re sort of really getting some great strategies, great strategies in place over time. And it’s not something that happens just overnight. I think we all work on these things, you know, as we progress in our business, or as our business evolves, and changes, so it’s just constantly sort of being aware of yourself and your energy and your own own needs. But what I really love about having conversations like this is that I don’t think I don’t think it’s something that’s talked about often enough. I mean, introverts make, you know, make up a huge number of the population. But we don’t hear as much about talking about how we navigate business as an introvert, in quite an extroverted business world. So I think it’s always great to start kind of just talking about some of these things and sharing our own personal insights. Thank you. So let’s jump into talking about Instagram and how we can navigate Instagram, particularly as an introvert. So from the perspective of some of those, you know, common myths, misconceptions and myths around being on Instagram. What would you say some of those things are that you’ve, you’ve heard?

Hanna Rauch 17:41
Well, there’s so many misconceptions that I see on a daily basis, like whenever I open the app, people will have different opinions about things. And I think if we talk about it from an introverts perspective, I think a lot of introverts think that there’s only one way to show up on Instagram, and that is the loud way, the way of like, Hey, I’m going live, I’m talking to this person, and I’m talking to that person. I’m doing reels, and I do this and that. And that’s just not true. There is not one right way to do Instagram, what I find, has worked for most of my clients, a lot of them are introverts themselves as just being yourself and being authentic. And I know that’s quite a buzzword as well, like, you know, you have to be authentic on Instagram. But in the end, you are wanting to show up as the person that you are because you’re wanting to attract people, especially if we talk about service based businesses. You want to attract clients that when they jump on a zoom call with you, they’re like, Oh, I already know, Haley, you know, like, I’ve seen her on Instagram. I know how she talks. I know what she’s all about. And it just feels natural, when we have this conversation now. So I think there is no one way to do Instagram, that as a first and secondly, you just need to show who you are on Instagram because then you will attract the right kind of people that first of all you enjoy working with and who also enjoy working with you. And if that means showing your introverted side, then do that, you know, there’s no shame in being introverted, which I think is also a common misconception just in general about being an introvert that we don’t like people or we’re, like, shy all the time or that being introverted is worse than being extroverted. That’s not true. Like even if you think of like in history, we have always had like in let’s think of a war scenario we have always had like, warriors and kings and like, you know, the heroes that get the things done, but at the same time, we also have people like advisors strategies, you know, the kind of people that are maybe a little bit more sensitive a bit more introverted. So we need both of these people in our world. And you as an introvert, you have you like you have a legitimate space in the world, and you’re needed as well. So I don’t think like if you keep that in mind that being an introvert is not necessarily something bad. And you use that to your advantage. I think if you manage to show that on your Instagram as well, that you’re actually proud if you have to be proud about being an introvert, but you know, that you own up to that and that, you know that, that has a lot of advantages as well, compared to people who might be more extroverted. So I think if you can show that, if you can show your authentic self, if we want to use that buzzword again, then you’re going to have a much easier time to connect with the right people and to find clients that you’re actually really enjoying working with

Hayley Maxwell 20:54
being introverted, it’s not better or worse than being an extrovert. It’s just different. You know, it’s just, we all as individuals in our own right have different different strengths and introversion and extraversion, they’re on sliding scales as well. So one introvert can be quite different to another introvert. So it’s a it’s, it’s just different. It’s no no better or worse. And so I think it’s just over time you begin to as you begin to recognize your introverted qualities more, and your strengths, you begin to look at it as not being better or worse than it’s just, it’s just a different way that you approach things. So we’ve all got our own own superpowers, how can we begin to build a strong presence on Instagram, if it’s right for us,

Hanna Rauch 21:45
I think a lot of introverts are a little bit intimidated by especially the video content. And it’s very easy to have a look at peers in your industry and be like, Wow, they are so much more extroverted. And they’re, they’re doing all the things they’re going live. They’re doing stories, they upload reels all the time. And they’re just like, they’re all the time. And that is because they’re much louder than the introverts, obviously, they, you know, you notice them more than others. But I think as an introvert, it’s just important to take things slow, ease into things, you don’t have to go live right away or at all. I went live yesterday, but I think that was the first time in like, one and a half years or something, and I still do have quite a good Instagram present otherwise. So it’s not something that you have to do. If you enjoy doing this, then go ahead and do it. And maybe it’s easier if you do it with a friend initially, because you can kind of interview each other. And it’s not just you talking to the camera, and like potentially having a little bit of a small audience that is, is watching you. So I think if you’re wanting to go live, and if you’re wanting to step a little bit outside of your comfort zone, and you’re wanting to try that and have a look at doing it with a friend initially. But as I said, it’s not something that you have to do. So what I would always recommend is to just ease into things, maybe start with a story, you also don’t have to go on your story and just chat like, talk to the camera, you know, start with a selfie, maybe an add some text there. And then maybe next time try talking to the camera. It’s not, there’s not a lot of pressure in stories because they disappear after 24 hours, you know, so if it’s a little bit awkward, yeah, so what then it’s going to be gone in 24 hours anyway. So just take it step by step and try to to ease yourself into being a little bit more on video. When it comes to maybe recording reels and stuff, what helps me a lot is writing a little bit of a script beforehand that helps you to avoid that you’re just rambling on in your video. So I usually don’t write out like a full on script and and I just read off of it because that obviously doesn’t really feel authentic either on the video, but just a few keywords that you want to mention maybe have a thing of like, the structure that you’re wanting to bring in the video, like, how do I start the video, maybe have some like interesting sentence in the beginning or what we call like a hook that really gets people to start watching then have like your main information that you want to talk about and then in the end, have something like a follow me for more or ask a question or something that can help you to just focus on the video and not get lost in your thoughts and make a video of potentially longer than it has to be. So that usually helps as well. But I think in general also to just realize that if video is not really something that you’re good at or that you’re wanting to do, you don’t necessarily have to do it. I know lots of accounts who barely do any videos, and they can still do well, just about finding your way to convey the value of your business and the value either in your services or in your products to your audience. Sometimes, that is easier to do with video. But in a lot of cases, you don’t necessarily have to be, at least with your face in the video and, you know, talk to the camera, that’s something that can come with time. But it’s not something that everyone has to do to be successful on Instagram. So I would say, to summarize, all of that is to just see that there is not one or less, there’s not a group of things that you need to do to be successful on Instagram, it can look a lot of different ways. And it always depends on your strengths and on what you’re wanting to do and willing to try out I guess, with your socials. That’s

Hayley Maxwell 25:54
it, I think it’s finding it’s, it’s having a bit of experimentation time and finding what feels most natural to you. And then looking at how you can create some kind of consistency from what feels most comfortable to you. I know that there is so much talk about stepping out of your comfort zone and just doing things. But I think I think there is validity in that we step out of our comfort zone, and we do we do grow. So I think that it is important to recognize that that is part of business growth. But when it comes to things like social media, if something makes you feel really uncomfortable, like videos, it’s actually working backwards from that and saying to yourself, Okay, if this is something that I want to do, then how can I break that down into more manageable steps? Like what’s a small step that I could potentially take first that it’s going to be make it easier for me to build up towards this so that you’re not taking such a big step out of your comfort zone? Because the end of the day? Yes, doing something more often makes it makes makes things easier for us, we’ve begin to feel more comfortable with it. But if you put yourself off so much at the start date, no, no, no, no, no, that’s not that’s not for me, you’re also going to shut down that idea that you can do that. You’re just going to No, that’s that’s not for me. And sometimes things aren’t for you completely. But I think it’s it’s looking at it and saying, am I just not doing this? Because I’m feeling nervous about it? Or, you know, what is the resistance that I’m feeling to it? And how can I begin to break that down? If this is something that I want to do on Instagram, from a reels perspective, for example, so that people are creating videos, they can, they can even do things like creating that, that B roll sort of footage of themselves where they’re not necessarily talking.

Hanna Rauch 28:08
Yeah, exactly. That’s a perfect example of, of a an easy, small step that you can take just film yourself, maybe while you’re in a client meeting. So you’re talking to people anyways, you just got to be natural, because it’s literally what you do. So you don’t have to, you know, fake it on the video, which I know a lot of people also do that they just filmed themselves, and then they pretend they’re on a client meeting. But that could be something just film yourself, if you have a client meeting or if you’re doing some other thing that represents the service that you offer, film yourself doing that, or even just go for a walk film that like you know, just put down your phone and film yourself walk past or something. There are so many examples online that you can use, put some text on there. And that can be a valuable posts. So you don’t necessarily have to immediately go and start talking to the camera. That can be something for step 20. Maybe, but as a first step, just you know, ease into the thing, and make it easy for you. And I really loved what you said with not forcing yourself into things so that you put yourself off of the thing and that you’re just like no, I don’t never ever want to do this again. Because that that is what happens when you take too big of a step and go too far out of your comfort zone. So take little steps. Try the easy content ideas first. And then as you feel more confident with it, just like try different things.

Hayley Maxwell 29:33
Yeah, absolutely. And actually just thinking about that. The other thing. The other tip that I would add to that conversation is I actually use cap cut for my videos for a lot of my videos. And in the app they have so on your on your phone in the actual app. They actually have a teleprompter. Like a teleprompter kind of button that you can press so So I am someone that don’t, that prefers to kind of have a bit of a bit of a script. That’s just how my brain works. And it means that I’m much more productive when it comes to actually getting, getting the content out and getting it across. And so I actually, you know, script quite a few of my things out, you know, it’s still by me, it’s still authentic, and then I add it to the teleprompter. And that just really helps me and I tell you what, it’s actually helped me to cut down on the amount of retakes that I’ve had to do because you know, that that perfectionist nature definitely kicks in for me. And I ended up normally doing, you know, a lot of retakes. But since I’ve discovered this tele prompt are quite often in our it’s done, and it doesn’t sort of sit there playing on my mind, I don’t keep on thinking and overthinking it, like oh, I should have said this. And I should have done that. So that’s something I think is worth people checking out if they’re wanting to explore video, but maybe they’re feeling a little bit nervous about that ad libbing side or even still feel a bit nervous about having those bullet points and worrying that they might go off track. So I think that’s a good thing to use.

30:22 – Hanna Rauch

  Yeah, for sure. think I just tried out the telepronto last week as well in a video and I had a similar experience.  I founded really easy. I to use and it helped me to not have as many takes. And at the same time, I think it also like scripting out videos beforehand also helps you in being more consistent in your posting, because as you say, it’s much quicker in recording the video.  So what you can do is if you have a creative burst, you feel really inspired. Write out few scripts or like a few caption ideas and then when you feel comfortable, when you feel like you have a lot of energy to film, then just check them in.  The teleprompter, filmed the videos and then you can do a few videos at a time that you can then put on social media even on days when you don’t feel like talking to the camera.  So I think that’s a good introvert tip as well to notice your energy levels and notice when you feel inspired, when you feel like being in front of the camera and just doing a whole bunch of videos at once.  So you don’t have to spread them out through the month when you might not feel as confident and not as comfortable in being in front of the video.  So that could help you potentially to have a little bit of a library of content sitting in your drafts or sitting on your phone that you can use in those moments when you don’t feel like showing up in front of the camera, which then helps you to preserve your energy and that’s really important for introverts.

31:51 – Hayley Maxwell

  Yeah, absolutely. so another thing that we quite often feel very awkward about is What tips do you have for us introverts around putting yourself out there and beginning to sell on Instagram?

32:13 – Hanna Rauch

  That’s a really good point. It’s definitely something that I had to learn as well to kind of sell my services because obviously if you don’t sell what you sell in your business and you don’t really have a business right.  So I think for me, the first important thing is to understand that selling is nothing more than having a conversation with someone and it’s nothing more than two parties talking about a product or a service. 

It’s not a negative thing to sell. Think of it like this.  You’re offering a solution to someone who has a particular problem. And if you think of it in that way, you actually realize that you would do them a disservice.  If you weren’t promoting your services because they’re out there looking for a solution to a problem. Like they might be thinking, I need a new logo design who can help me with that.  If you as a graphic designer don’t promote your services, they will not find solution to their problem. So I like to see it as that you’re just offering a solution to someone and you should be promoting yourself.  And once you make that kind of mindset shift and you realize that You that it’s not a negative thing.  It might also become a bit easier to promote yourself than on social media. I think then it comes down to again choosing a strategy that is comfortable to you and that doesn’t feel weird because then again, there is no one way to sell a service or no one way to increase your revenue in a business.  So just about finding some strategy that works for you as an introvert and that may be placed to your skills and to your character traits and then just stick with that strategy.  again, once you practice it, you become better and it becomes less awkward, I would say. But I don’t think it’s a thing that happens from one day to another.  And it’s something that you get more comfortable with and the more you go on sales calls, the more you chat with people in your DMs about salesy topics if you want to call in that.  The easier it’s going to be and the less you’re going to feel like you’re imposing yourself onto them or you’re forcing them to work with you.  Because it’s really not that, it’s just connecting to people that one has a problem and the other has the solution and you’re just having a conversation.

35:19 – Hayley Maxwell

But I think that that piece around, you know, what stops us is thinking it is salesy is about switching that mindset to actually, this is letting people know how I can help them.  This isn’t necessarily selling, of course that’s what you’re doing, but you’re also just letting people know, you know, what you do, how you can help them so that  That if they ever feel like they are struggling with that thing that you help with, here I am. Here I can support you with this.  about yourself as giving that value and support as opposed to thinking about, you know, oh, I’m just selling, you know.  So it is that switch. But I think it takes a lot of work, you know, mentally on our mindset as well as just beginning to get comfortable with it too, isn’t it?

37:34 – Hanna Rauch

  Yeah, totally. mean, I think everything, like every personal growth or business growth always starts with having mindset shifts, working on your mindset and maybe asking yourself, why do I feel like this?  Why does this type of sales strategy make me feel icky? why do I have to do it that way?  And again, it comes back to this concept that there is only one way to grow your There’s not, there’s so many business models and so many ways to get someone to purchase your product or hire you for whatever service.  So there’s no one right way to do things and you just need to figure out what works for you.  And if someone, some Instagram guru tells you that this is the only way and use this strategy to grow your sales and grow your Instagram account, then okay, that might work for them and maybe they are more extra.  That’s usually what I find Instagram gurus always tend to be these very loud people and like they don’t have any problem talking to anyone.

38:39 – Hayley Maxwell

  But that might not work for you and that’s perfectly fine. I think it’s also about finding those people on Instagram that are those, you know, Instagram experts, you know, those strategists and things like that.  So people like you as well, you know, that you can resonate with their approach from that maybe slightly quieter or more gentle perspective.  So they’re actually going to, you see yourself in that person, more so than maybe one of the, the language.  And then begin to start kind of curating your Instagram feed so that that is the content that you are beginning to get through it, coming through.  if you’re finding that kind of advice quite conflicting in terms of what you’re wanting to do, then I think it’s really important to think about curating your own feed so you start to see more of the kind of advice that feels good to you.

40:36 – Hanna Rauch

  Yeah, I think that’s a really, really good point. I think in general for introverts, it’s so important to make sure that you curate your Instagram experience in general, that you follow people that make you feel good, people that you resonate with and that also make you feel like it’s okay to be the person that you are right now rather than people that  I think that’s something for introverts that when we see these extroverted people, we always feel like, yeah, I wish I was like that.  Or maybe if I’m just a little bit more like them, I’m going to have more business success, or I’m going to be able to grow my Instagram faster.  So I think there’s so much validity in that sense that, like for us, more introverted Instagram experts, or even business coaches, that we have a different perspective on things, and that can be really valuable to someone that is also more introverted.  So I think these extroverted specialists, experts, they are legitimate most of the times, and I’m sure they attract their kind of audience, but there’s also a point for us to be there.  However, we’re also needed for people who don’t resonate with these more extroverted characters. So I think that again comes back to…  Showing who you really are on your Instagram because then you can make sure that you attract the right kind of people and you don’t end up with all of these crazy, extroverted people.  And you feel like, oh no, I don’t want to work with these kind of clients. mean, obviously nothing against extroverted people.  if you feel like you can shine with your introverted perspective and you can provide value to other more introverted people, then again, it’s a disservice if you don’t show up as your true self on Instagram because then people won’t be able to find you and they won’t be able to make that connection with you.  So I think it comes back to be yourself on Instagram, even if that means letting your introvert mess shine through through your content.

42:48 – Hayley Maxwell

  I love that. And I think that that is a fantastic place to wrap things up. So thank you so much for your wisdom today.  Now, if people would like know about To come and find you, to stalk you on Instagram or wherever else you are, of in the online world, where can they find you?

43:08 – Hanna Rauch

  Yeah, as you can imagine, I’m all on all the socials. But Instagram is probably my main one, so that is just at hana.rau.  Just my name like that. My also on Facebook, TikTok, You can find me everywhere. But if you just go to my website, hanarauch.com, you’ll find all of my links there as well, and some more interesting things that could be valuable for you.

43:34 – Hayley Maxwell

  Amazing. Thank you so much.

43:37 – Hanna Rauch

  Thank you so much for having me. I really enjoyed the chat. was great.