Make your leopard print mark on the world.
So much to say. So many people to help.
But you feel like your messages are letting you down.
You’ve outgrown them. Evolved.
But try as you might, the words just won't come out right.
You need someone to wrestle the words out of your brain and help you to make sense of them...
You've got big audacious goals to crush.
Are sick of blending in.
Want to clarify their point of difference.
Are tired of struggling to find the right words to explain what they do.
Want to explain their value with unwavering confidence.
Want to work with more of the fully aligned, high end clients they desire.
Want to carve out a unique position and message that helps them to make money AND a bigger impact in their own life and in their client's lives too.
Grrrreat news, tiger.
I help female coaches, consultants, & subject matter experts who:
DOES THAT SOUND LIKE YOU?
In the 11 years I’ve been in business, I’ve seen SO many savvy, ambitious female entrepreneurs S.T.R.U.G.G.L.E to
1. Pin point their fierce point of difference.
That special sumthin’ sumthin’ no one else in their field has. That sumthin’ that’ll make them stand out like a decadent tub of banana brulee & ginger caramel ice cream in a freezer full of vanilla.
2. Articulate what they do & the HUGE value they provide.
In a way that deeply resonates with their dream clients. In a way that’ll get people running - not walking - to work with them. WITHOUT needing to use sleazy, bro-marketing tactics. <--- (because if you're like me, that'd leave you feeling ick.)
And so progress stalls, and these super talented women start wondering "Why the F*** can't I figure this out?"
It's SO damn common. And it breaks my heart to see it happen.
Want to know why it happens?
It's because you're too emotionally close to your work, your business, your brand, that's it's hard to step outside of it and look at it objectively.
To figure out the big ideas that can be turned into phenomenal, believe-it-with-all-your-being messages. That then guide your copy.
That then turn you into a thought leader, help you to build trust, attract your dream people, and put you on the pathway to growth.
The conviction and confidence that grows within them.
The fire that (re)ignites & excitement that fizzles inside them.
The fierce drive to roar their new message far & wide so they can positively impact more lives.
The results they get - more of the right clients, more bookings, more revenue.
I love nothing more than seeing the HUGE transformation my clients go through when they can finally talk about their business with complete clarity.
IT'S OK MY FRIEND. YOU'RE HERE NOW.
AND TOGETHER WE CAN CHANGE THAT.
THE POWER OF HAVING THE RIGHT MESSAGE IS TRANSFORMATIONAL.
THIS IS WHY i DO WHAT I DO.
IT'S OK MY FRIEND, TOGETHER WE CAN CHANGE THAT.
I've been honing my skills since the early 00s. Helping Government entities, charities, global corporations, small businesses, and talented business women to master their message and bring it to rip-roaring life with compelling copy that inspires action.
How do I do that?
Using a special combo of my Fierce Factor Framework & in-depth research I'll uncover the messages, words, and phrases that'll make you memorable, meaningful, and the only real choice for the people you really want to help.
I'm SO delighted you're here!
I’m Hayley Maxwell. A caffeine-fueled, ice cream eating herbivore, & 17 year messaging veteran.
NATALIE TOLHOPF, BUSINESS AND MINDSET COACH
If you're thinking about working with Hayley, don't consider it, do it!
The end result exceeded my expectations!
Brooke Schultz, Business Coach.
When we had our initial consultation, it was very clear Hayley was a knowledgeable copywriter who would be able to capture exactly what I was trying to accomplish through an email funnel. I set up Hayley's emails about 2 weeks ago and have already signed a $10k 1:1 coaching client from it! I AM SO HAPPY :)
Working with Hayley is a no-brainer!!! Look no further. She knows what she's doing and is as heart-centered as it gets!
I have already signed a $10k 1:1 coaching client!
When we had our initial consultation, it was very clear Hayley was a knowledgeable copywriter who would be able to capture exactly what I was trying to accomplish through an email funnel. I set up Hayley's emails about 2 weeks ago and have already signed a $10k 1:1 coaching client from it! I AM SO HAPPY :)
I was so pleased with not only how communicative Hayley was throughout our work together, but also at the quality of the work. She clearly took the time to research my voice and it was apparent in her work. Working with Hayley is a no-brainer!!! Look no further. She knows what she's doing and is as heart-centered as it gets!
BETHANY HARROGATE, DISCOVER YOUR CHAKRAS
Working with Hayley was so easy! She touched base at every stage to make sure I was kept in the loop and that she had my 'voice' right.
I knew writing copy and email marketing was NOT my forte, working with Hayley meant I could focus on serving my clients while she worked her magic! I couldn't recommend working with her enough. She really helped move me forward."
Hayley took the time to understand exactly what I do and who I help and crafted some amazing emails that have really helped my client relations and boosted my interactions and sales.
Working with Hayley also helped me learn to talk to my target audience. Since learning to speak their language, my social media engagement is up, my following has grown and I have booked two new clients.
