Make your (leopard-print) mark on the world.



So much to say. So many people to help.

But you feel like your words and messages are letting you down.

You’ve outgrown them. Evolved.

Your business has changed and so have you.

More sure of yourself. More certain of your direction.

Now you just want a fierce message and words to match.

You need someone to wrestle the words out of your brain and help you to make sense of them...









 
    




With roar-worthy messages & courageous copy that'll help you to rise up out of the savannah of sameness.

You've got big audacious goals to crush.




Are sick of blending in.

Want to clarify their point of difference.

Are tired of struggling to find the right words to explain what they do.

Want to explain their value with unwavering confidence.

Want brand messages, website copy, email sequences that actually get people to sit up, pay attention, & take action!









Grrrreat news, tiger.  

I'm your word wrangling woman. I help female coaches, consultants, & subject matter experts who:



DOES THAT SOUND LIKE YOU?

In the ten years I’ve been in business, I’ve seen SO many savvy, ambitious female entrepreneurs S.T.R.U.G.G.L.E to


1. Pin point their fierce point of difference.
That special sumthin’ sumthin’ no one else in their field has. That sumthin’ that’ll make them stand out like a decadent tub of banana brulee & ginger caramel ice cream in a freezer full of vanilla.

2. Articulate what they do & the HUGE value they provide.
In a way that deeply resonates with their dream clients. In a way that’ll get people running - not walking - to work with them. WITHOUT needing to use sleazy, bro-marketing tactics. <--- (because if you're like me, that'd leave you feeling ick.) 

And so progress stalls, and these super talented women start wondering "Why the F*** can't I figure this out?

It's SO damn common. And it breaks my heart to see it happen.
Want to know why it happens?
It's because you're too emotionally close to your work, your business, your brand, that's it's hard to step outside of it and look at it objectively.

To figure out the big ideas that can be turned into phenomenal, believe-it-with-all-your-being messages. That then guide your copy.

That then turn you into a thought leader, help you to build trust, attract your dream people, and put you on the pathway to growth.

The confidence they gain.

The fire that (re)ignites & excitement that fizzles inside them.

The fierce drive to roar their new message far & wide so they can positively impact more lives.

The results they get - more of the right clients, more bookings, more revenue.


I love nothing more than seeing the HUGE transformation my clients go through when they can finally talk about their business with complete clarity.


IT'S OK MY FRIEND. YOU'RE HERE NOW.
AND TOGETHER WE CAN CHANGE THAT. 

THE POWER OF HAVING THE RIGHT WORDS IS TRANSFORMATIONAL.

THIS IS WHY i DO WHAT I DO. 

IT'S OK MY FRIEND, TOGETHER WE CAN CHANGE THAT.


I've been honing my skills since the early 00s. Helping Government entities, charities, global corporations, small businesses, and talented business women to master their message and bring it to rip-roaring life with compelling copy that inspires action.

How do I do that?

Using a special combo of my Fierce Factor Framework & in-depth research I'll uncover the messages, words, and phrases that'll make you memorable, meaningful, and the only real choice for the people you really want to help.

Only then do I write. Because your business is too important to be based on messages and copy that are built on assumptions not fact. 





I'm SO delighted you're here!
I’m Hayley Maxwell. A caffeine-fueled, ice cream eating herbivore, & 17 year messaging veteran.

NATALIE TOLHOPF, MINDSET & ACCOUNTABILITY COACH

It was an instant relief to hand my website copy over to Hayley. Knowing how thorough Hayley was from the beginning - her attention to detail and interview style session - instantly made me feel at ease.   I didn't need to be heavily involved. Hayley nailed the copy in draft one. It was as if I had written it in my own voice. Hayley’s secret sauce is writing in your voice and having so much initiative and cleverness (is that a thing?!) to make the copy ROCK! She nails the client avatar so well. 

If you're thinking about working with Hayley, don't consider it, do it! The end result exceeded my expectations!

Brooke Schultz, Business Coach. 

When we had our initial consultation, it was very clear Hayley was a knowledgeable copywriter who would be able to capture exactly what I was trying to accomplish through an email funnel. I set up Hayley's emails about 2 weeks ago and have already signed a $10k 1:1 coaching client from it! I AM SO HAPPY :)
 Working with Hayley is a no-brainer!!! Look no further. She knows what she's doing and is as heart-centered as it gets!


I have already signed a $10k 1:1 coaching client! 

When we had our initial consultation, it was very clear Hayley was a knowledgeable copywriter who would be able to capture exactly what I was trying to accomplish through an email funnel. I set up Hayley's emails about 2 weeks ago and have already signed a $10k 1:1 coaching client from it! I AM SO HAPPY :)

I was so pleased with not only how communicative Hayley was throughout our work together, but also at the quality of the work. She clearly took the time to research my voice and it was apparent in her work. Working with Hayley is a no-brainer!!! Look no further. She knows what she's doing and is as heart-centered as it gets!


BETHANY HARROGATE, DISCOVER YOUR CHAKRAS

Working with Hayley was so easy! She touched base at every stage to make sure I was kept in the loop and that she had my 'voice' right. 

I knew writing copy and email marketing was NOT my forte, working with Hayley meant I could focus on serving my clients while she worked her magic! I couldn't recommend working with her enough. She really helped move me forward."

Hayley took the time to understand exactly what I do and who I help and crafted some amazing emails that have really helped my client relations and boosted my interactions and sales.


Working with Hayley also helped me learn to talk to my target audience. Since learning to speak their language, my social media engagement is up, my following has grown and I have booked two new clients.

The copy Hayley wrote for me formed the frame of my new website. I now have a website that screams ‘who I am’ AND speaks directly to my ideal client. 

KELLIE BEAUMONT, RELEASED VIRTUAL ASSISTANT AGENCY

kind words

Love to
learn

Love to learn

two

25,000+ hours

25,000+
hours

one

A BIT ABOUT ME

Malcolm Gladwell said it takes 10,000 hours before you're an expert. I’ve racked up more than 25,000 hours developing messages and copy designed to change behaviour, shift attitudes, create meaningful conversations, inform decision-making, and empower people to take action.

Safe to say I’m not an overnight know-it-all!

Malcolm Gladwell said it takes 10,000 hours before you're an expert. I’ve racked up more than 25,000 hours positioning brands, developing messages and writing copy designed to empower people to take action.

Safe to say I’m not an overnight know-it-all!


Degree in Public Relations.
Master’s Degree in Communication Studies.
Ongoing education to keep my skills up to scratch.
Mentored by amazing women all over the globe.
 

I can’t stop, won’t stop learning.

Secret
sauce

Secret sauce

Clients tell me again and again that my secret sauce is writing in their voice.

So that nagging worry you have that no-one will be able to capture your voice can be laid to rest.

four

Nine years in
business

I’m right there with you. I’ve felt all the business pains along the way. I’ve been in the trenches and dug myself out. I’ve evolved. I’ve had massive wins and super sucky losses. But I’m all about keeping it real. I’m not into over-inflated claims or overnight success stories. But I am about lifting and encouraging others.

Phew, biz is certainly a ride alright!

three

Favourite colour

Leopard print. It's a colour, right?!

six

My
values

My values

Honesty
Integrity
Kindness
Fairness
Empathy
Curiosity
FUN!

five

NURTURE YOUR PRIDE

Sashay your way into your email subscribers' hearts & minds with a powerful email sequence that deepens trust, makes you unforgettable, & inspires action-taking. 

Powerful
Email Sequences

three

GO GET 'EM
TIGER

Ignite your business with website copy that'll get visitors booking & saying "OMG, I read your website & knew you were the person for me."

Formidable Website Copy

two

UNCOVER YOUR FIERCE MESSAGE

Uncover your fierce, one of a kind brand message and intentionally define what you really want to be known for.  Then get out there and roar about it with pride.

Fierce
Brand Messaging 

one

Choose your pathway.

READY TO ROAR?