Your brand message is the embodiment of what you want to be known for and what you want people to understand about your brand.
It’s what connects you emotionally to your audience.
It’s the image people call to mind when people think about you.
But drawing out your message can feel excruciatingly hard.
Because we’ve all got so much we want to share, do, and be known for, that it can become a tangle in our brain. A jumble of ideas that get lost in translation.
Firstly, please know it's nothing you're doing wrong...
It's just that you're SO close to what you do, it becomes hard to draw out the big overarching theme and messages that are most important to share.
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Tell me, do any of these resonate?
You feel like your message lacks clarity and direction, but don’t know how to piece together all the different threads.
You’re not confident with the message you’re sending out into the world, so you avoid putting yourself out there at all.
You’re rock-solid in your expertise but can’t figure out how to translate it into messages that'll connect deeply with the people you really want to help.
You regularly draw blanks when you sit down to write. You just don't know what to say to start making the impact you want to have.
You dread writing sales copy because it always feels so... pushy.
IF ANY OF THESE MAKE YOUR HEAD NOD,
YOU'RE IN THE RIGHT PLACE.
I'm here to help you go from
feeling like your message is a HOT MESS
to feeling like you’ve got a fiercely
HOT MESSAGE that you’re ready to fearlessly share with the world.
Elevates your brand to the next level.
Builds a fiercely strong brand from the foundation up.
Has focus and clarity.
A hot message that...
Showcases what you are fiercely passionate about.
Creates meaningful conversations & sparks new relationships.
Is authentic and aligned with who you are and what you offer.
GIVES YOU THE COURAGE, STRENGTH, AND CONFIDENCE TO ROAR ABOUT WHAT YOU DO SO YOU CAN CALL IN (AND BOOK) YOUR PRIDE OF DREAM CLIENTS.
Because when you have messages like this, everything in your business becomes easier. Selling becomes easier - it comes from the heart, from the passion that burns within you - so you won't feel pushy, salesy, shouty, icky... when it comes to promoting yourself and talking about your paid offers, because it's your brand messaging that'll help to do the selling for you.
You just need a little help to channel your thoughts so you can get huge clarity on the message you want to be known for.
Are sick of blending in.
Want to clarify what makes them fiercely different to everyone else that does what they do.
Want to build a community of highly engaged people.
Want to share their passionate perspectives with unwavering, purr-suasive, confidence.
Want to build their thought leadership and expert status with integrity.
Want to get “hell yesses!” and create wealth, without feeling pushy or icky.
With Fierce Impact, my fiercely-focused brand messaging intensive for female entrepreneurs who:
That's precisely what I help you to do.
Five deep-diving, thought-provoking coaching sessions
GET IN TOUCH
Fierce Impact Messaging Intensive
Over the course of five Fierce Impact coaching sessions I'll work with you to untangle the thoughts and ideas you have about what you do, the value, you provide, what you want to be known for, how you want to be perceived, and so much more.
Using my Fierce Factor Framework, together we'll start to break it all down, and pull out the threads, perspectives, and themes that'll help you to bring your brand to life with a bold, meaningful brand messaging strategy that'll ignite your confidence and make you excited to get out and unleash your important messages into the world.
By the end of our time together you'll have:
Complete clarity on what you want to be known for - So you can make sure that every decision you make fully aligns with helping you to claim that position.
Precise understanding about what makes you deliciously different and how to talk about it - never be tongue tied again.
What your big overarching message is - so you can roar it on repeat and become known for that message.
What your brand messaging pillars are (the topics you'll talk about) - so you can stay focused, on topic, and consistent as hell.
A full suite of powerful brand messages - reviewed and refined by me - Designed to empower your ideal clients to sit up, pay attention, and take empowered action. You will know exactly what to say and when.
If you're ready to get fiercely intentional about the messages you're putting out into the world, let's chat!
When you dial down and do the work to figure out E.X.A.C.T.L.Y. what you want to be known for, what you want people to understand, feel, experience, receive, and believe about your brand… It’s hugely empowering.
It’ll give you the confidence to roar about what you do, rise up out of the sea of sameness, and play a bigger, bolder game with your business.
Because once you've got your brand messaging strategy dialed in you'll be able to:
More easily attract and book the clients you really want to work with. While repelling the rest.
Write anything for your business in way less time than before… think blogs, emails, website pages, social media posts!
Master the art of consistency and repetition in your communication, which leads to recognition.
Get heartfelt replies to the content you share.
Sell without feeling icky and nervous.
Be seen as the mega-talented expert you truly ARE!
YOUR INVESTMENT IN THE FIERCE IMPACT BRAND MESSAGING INTENSIVE IS $2500
Excl. GST
PIP KARL, MCKENZIE HOUSE INTERIORS
”She was extremely easy to work with and very down to earth. She really knows her profession and is good at it.
My head is buzzing with ideas and now I can't wait to finish all my work for the year so I can sit down and get stuck into finishing my new website!”
Hayley really taught me how to drill down deeper into the messaging around my business to achieve a much more effective and personalised approach for my marketing material.
Carrie Harman, Red Feet Video
Having a brand messaging and voice guide has taken away the stress of knowing what to write and gives me a great starting point for more regular content about my business.
[The guide] will be great to share with others as I start to outsource some of my business tasks. No one will ever know if someone else is writing my content or not, as if they follow these guidelines, it should always sounds authentically like me!”
“Hayley gave me clarity around how to word my message authentically, and the confidence that my messaging is consistent everywhere and will resonate with my target market.
Kellie Beaumont, Released virtual assistants
Since learning to speak their language, my social media engagement is up, my following has grown, and I have booked two new clients.”
“Working with Hayley helped me to identify my target market and learn to talk to them.
prue vincent-smith, oscar & boone
Cupcake sweet dessert lollipop cake. Macaroon gummies sweet roll tiramisu caramels cake chupa chups. Topping gummies dessert. Candy biscuit topping jujubes chocolate biscuit cake marshmallow. Chupa chups powder sweet roll pastry marshmallow. Donut oat cake chupa chups."
"My creative business has just had it's biggest month ever! This spot is for an important review snippet, a result or how you have helped your client.
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kind words
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