How do you feel about your current brand message? Does it feel more mediocre than momentous? Or maybe you don’t yet have a message that you’re truly happy with? If either of these are the case, listen in to this weeks quick episode to find out what a momentous message actually is, and what the difference between a mediocre message and a momentous message is.

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Unearth Your Momentous Message Workshop on 3 November 2022
www.hayleymaxwell.com/messaging-workshop

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Become Wildly Unforgettable
8 ideas to rise above the noise and claim your powerful position as a memorable and recognized expert in your industry. Grab it here: www.hayleymaxwell.com/wildly-unforgettable

TRANSCRIPT

Welcome to the Fierce Impact podcast. I’m your host, Hayley Maxwell brand clarity and messaging coach, copywriter, ferocious ice cream eater and leopard print lover. If you’re ready to harness the incredible brand building power of words, so you can become memorable, meaningful, and the only real choice for your dream clients, this is the podcast for you.

Let’s get started Well, hello, hello, my friend, and welcome to the fierce impact podcast. How are you doing my lovely, I hope that everything is going super swimmingly in your world. And that business is going well, life is going well that you are just a happy bunny. Today’s episode is a bit of a shorter one, I’m playing around with the length of my solo episodes. And I’d love to know what you think about the shorter versus longer solo episodes. So do you prefer to have shorter and snappier solo episodes, say that 10 to 15 minute mark? Or do you prefer maybe more in the 20 to 30 minute mark, because I’d really love to make this podcast fit really beautifully into your lifestyle and the way that you like to listen. So hit me with any feedback that you’ve got around length, content and topics that you’d like me to talk about. I’m totally here for all, it’s really important to me that this is a valuable resource for you.  So thank you in advance for any feedback you give me, just simply pop me a DM on Instagram, you can find me @thehayleymaxwell.

Now, today, I’ve got two things that I want to share with you. And the first one is I want to talk to you about unearthing your momentous message. And I want to explain what a momentous message is. So your momentous message is the most important message that you want to share with the world. So it’s what you are here to share about why your work is so needed. So valuable, so important. So it’s a message that is of great importance or significance to you and your audience or your ideal clients. And momentous message is not just about the words that you use.

You will know that if you’ve been hanging out in my world for a little while, you know, I also talk about the fact that your message is also about the feeling and energy that gives you and so that is what a momentous message is a momentous message is about the both the words that you use, and also the fact that it should fill you with a fierce kind of energy. So that when you start talking about your message, you actually feel it inside you, you can literally feel it in your stomach. And that is the difference between a mediocre message and a momentous message. 

So a mediocre message is just really a message that says what to do. So it talks about, you know, what you do and how you do it, why it’s important, but a momentous message really elevates things to the next level, it comes from deep within, and it has a fierce energy behind it. And so when you unearth your momentous message, and finally find what feels so natural to talk about, you come at it to come at communicating your message with this huge feeling of conviction. And that’s really powerful. Because when you have got an unwavering belief in your message, it’s incredibly apparent to other people, because your whole energy and the way that you talk and your body language really shifts and people can really, really feel that it draws them in because they can completely feel the belief and emotional connection.

And that’s incredibly attractive. It is infectious. it’s magnetic, it’s powerful. 

So it’s not enough for your message to simply be a bunch of words that you pull together to communicate what you do and why you do it. So like I was saying just now that is a mediocre message if you want a message that’s going to cut through the noise that people are actually going to feel compelled to listen to. And think about a message that’s going to help you to be remembered. Because remember, the moment that someone that comes across you isn’t necessarily the moment that they’re actually going to need the help that you provide.

So what you need to do is strategically consider how you can make yourself more memorable. So that at the point in time, when they do need the kind of help that you provide, they actually remember you. And we are all emotional feeling beings. So we actually remember the way that people have made us feel. And so that’s just one of the benefits that comes out of earthing your momentous message, if people can feel your belief and your conviction that you have in your message. That is, as I said, just now incredibly attractive, it’s incredibly memorable, because it creates this feeling that they want to know more, it draws them into your sphere, it’s magnetic.  So that, as I say, is one of the benefits that comes out of really diving deeper to uncover or unearth, your momentous message. And you’ll know when you find your momentous message, because it feels truly right. And it should give you the shivers, and the tingles and butterflies in your stomach. And if it doesn’t fill you with a fierce energy to get out there and share it over and over again, I honestly encourage you to try again, consider what really matters about the work that you do, why you give a damn about showing up day in day out to do what you do.

Because you chose to create your business doing this work for a reason. And it’s not just about paying the bills, out of all of the things that you could have chosen to do in your business. Why this? Why do you do what you do. And I know that you’ve got the answer within you. But it might just have got a little bit buried a little bit lost. So I encourage you to keep on digging. Because, boy, oh boy, things completely change.

When you have a message that fills you with a fierce kind of energy. It’s transformational. Because if your message feels flat and uninspiring to you, it’s not going to give you the fuel that you need to power your business. So you need this fuel inside you to keep you going. Especially when things feel bloody hard, which there are many, many times like that in business.

So your message should give you a powerful sense of drive and determination and conviction, confidence and courage. Yeah.  So that’s what a momentous message does.  It helps you to show up with greater confidence because your belief is strong. It helps you to take courageous leaps, because your message is bigger and more important to get out than your fear of putting yourself out there. And it helps you to show up more consistently. So you start to build momentum. And you happily repeat it over and over again. So you start to create recognition and get known for it. And that starts to attract aligned clients to you.

That’s when the business starts to grow. And things start to flow with greater ease.  So I wanted to talk about this concept of a momentous message because this is really important to me, because, as I said earlier, it is transformational. It really changes things. It helps to change your mindset. And that is really impactful in terms of getting yourself out there and talking about what you do because we have to always remember that there is someone out there who needs to hear your message.

And so the second thing that I want to talk about today is that if this is the kind of message that you want to create for yourself, I am holding a live online workshop on the third of November called on earth your momentous message where I’m actually going to be sharing how to cultivate this kind of message. And we’re going to be getting started doing the work in the workshop, because often the hardest part is actually getting started. And then you’re going to also have a clear pathway for what to do once the workshop is over. So that’s what the workshop is going to be, it’s going to be very hands on.

We’re going to be covering things like what you want to be known for. And the unique position that you want to hold in your ideal clients minds. The big idea that gets you fired up. So that really is the foundation of your message, how to create supporting messages to strengthen and amplify your momentous message. And why you need to define your messaging pillars, if you want to be seen as a recognized expert in your industry, and then how to actually go about doing it and figuring that out. And how to ensure that your message actually stands out and gets remembered among a sea of ‘me to’ messages, because there are so many same same messages out there. And that’s part of what earthing your momentous message is all about, it’s actually looking deep within to find out what fires you up, because that is one of the ways that will help you to stand out.

So it’s a 90 minute JAM PACKED action taking live workshop where you are, as I say, going to start to do the work to distill this kind of message. There’s also going to be time for a live q&a at the end, which is really perfect if you want to talk through some of the threads and ideas that have started to form for you during our time together in the workshop. And a replay is going to be sent to you afterwards to access so you can continue to evolve your message or if you can’t actually attend live, and it’s my promise to you that this is going to be a zero pitch workshop. It’s really all about me just actually wanting to help you to unearth the message that’s going to help you to get big shifts in your confidence and in your business.

So it’s just 55 New Zealand dollars, you can find all the information on my website. So https://hayleymaxwell.com/messaging-workshop, all of the details are in there.  And so we’re just want to finish this conversation by saying, I want to encourage you to think about how well your current message is working for you, and how you feel about your message. So on a scale of one to 10, I would love you to answer this question. Where would you place your message number 10 Being it fills you with a fierce energy to put yourself out there and share it with the world. And number one your does your message feel? A bit meh a bit mediocre are so so and look, my hope is that you’ve actually answered nine or 10 that actually you’ve already got a message that fills you with this fierce kind of energy. Because I really want you to have a message that completely fires you up.

And so that’s it for today my lovely I can’t wait to hang out with you next time. I hope that this has given you a bit of food for thought as always. And if you’ve enjoyed this episode, please feel free to screenshot and share it on Instagram stories and tag me and if you don’t want to miss out on future episodes, hit the subscribe button in your favourite podcast player. And until next time, go forth and be fierce.

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