Brand messaging coach, copywriter, ferocious ice cream eater (not necessarily in that order...)
I'm here to help talented female coaches, consultants, & subject matter experts to roar about what they do with unwavering confidence.
Whatever sized business you have, whether you’re a one-person powerhouse or a team of one hundred, having clear and compelling brand messages can be a total game-changer.
In today’s episode, I dive into:
As always if you enjoy this episode, I’d love you to hit follow or subscribe so you never miss an episode.
Connect with me on Instagram: www.instagram.com/hayleymaxwellwrites and send me a DM to let me know what you think of today’s topic.
Well, howdy, howdy, and welcome to episode four of the fierce impact podcast. It’s awesome to have you here. And I’m completely honored that you’ve chosen the time to listen in to what I have to say. Today I’m talking about brand messaging, specifically, what the heck is brand messaging about? And why is it important?
So I want to start this episode by asking a quick question. And that is, have you ever heard the phrase staying on message. So back in the day when I was working for corporates and government agencies in communication and PR roles, a big part of my work was developing the messaging strategy for those organizations or for specific projects or issues that they had. And this meant looking at what the organization or the specific project was all about at its core, then developing strong messages that would help to communicate the key information, the value the benefits of what that organization or project was trying to achieve.
This was important for a few reasons, one, to make sure that the right messages were communicated in a consistent way, and to so that the messages could be communicated repetitively, because consistency, and repetition helps the message to make a greater impact. It means that regardless of who was communicating the message, or what channel the message was being communicated through, so whether that was via a website through marketing efforts, or media interviews, that the message was always clear and reinforce the most important information that the organization needed to share.
So for example, when I would prep an organization’s spokesperson or spokespeople to do interviews with the media, a core part of that would be going through the key messages with them, making sure that they knew what the messages were and what was most important to communicate, so that we were being intentional about positioning the organization or the brand in a specific way. And so during many of these media interviews, you know, I’d be sitting in listening to what the spokesperson was saying, and mentally checking off the messages to make sure that we were staying on message. And many of the big name organizations have dedicated brand messaging guides, so that anyone within an organization who is communicating in any way about the organization knows how they should talk about it, so that they can stay on message. Because if you have a whole lot of people, or even a single person ad libbing about the organization, or a project or an issue in an inconsistent way, it dilutes the information, the point that you’re trying to make and the image that you’re trying to build. brand messaging and messaging strategy isn’t just for big organizations.
It isn’t just important for big corporations. It’s important for any size business. Even if you’re just one person in a business. It’s key to helping you achieve your goals. Because what it actually comes down to is that your brand message is the embodiment of what you want to be known for. And what you want people to understand about your business, your mission, your values. Your message is what connects you emotionally to your audience. It’s what helps you to clearly communicate the essence of your brand. It’s what communicates your unique value and perspectives and helps you to attract the people that you really want to help and inspire action many of the small business owners I speak with, don’t have a solid brand message don’t have core brand messages for their business or their services. Because most of the time, it comes down to people not truly understanding the need for brand messaging, the need to have them in a guide or down on paper.
So they don’t understand why it’s so important, it feels like a bit of a nice to have, if you like, and how your brand messages can really help you to move forward in your business and make a bigger impact. And most of the time, the information that you know, we communicate about our brand is held in our head. And what can happen is it can feel like a bit of a tangle in our brain a bit jumbled or unclear, which means we don’t speak consistently, or with clarity about our brand, when we’re communicating, we’re often not speaking in a way about our brand, that will intentionally help us to build our brand, and grow our business.
So if you feel at all fuzzy in your head about, you know why you do what you do, and how to talk about what you do in a compelling way, who you really want to serve and the value that you provide the values that drive you and the perspectives that you have a more if you’re feeling fuzzy about those things, chances are, your audience will pick up on that. And they will feel confused, too. And confusion equals in action. So that’s why getting clear on your brand. Then developing brand messages that will help you to communicate in an intentional and consistent way. So you can become known for what you talk about. So you can become memorable, and call in your perfect people and get them to sit up and say you’re the person for me. That’s why it’s so vital to get clear on your brand and brand messages. And when you dial down and do the work to figure out exactly what you need to say to help you to achieve your vision to live your mission. It’s hugely empowering. It will give you the confidence to rawr about what you do, to rise up out of that desert of sameness and to play a bolder game in your business.
The power of brand messaging and the power of having a really great brand messaging strategy is transformational. It’s all about having fierce intention for how you want to represent yourself and your brand in the world. So if you often find that you’re struggling to come up with ideas on what to write about for blog posts, or emails or social media posts, if you often struggle to find the right words to describe what you do, or cringe when people ask you what you do, and then you kind of give this sort of generic waffled answer that you know doesn’t do you justice. And if you often wonder what makes you different or different, why people should choose you, over your competitors. All you’re wondering, you know why you’re not attracting the clients that you really want to work with. Then these are just some of the common signs that you haven’t got your brand messages dialed in.
So to drive my point home about why brand messages for your business are important. Regardless of whether you’re a one person powerhouse or have a team of 100. You know, having clear brand messages will help you to stay focused and consistent so that you can hit the point home, I want you to sound like a stuck record on repeat. And having clear brand messages helps you to build brand recognition and recall. They help people to remember you remember what you do what you stand for what makes you different, and who doesn’t want that. And having clear brand messages helps you to make a bigger impact on your audience because as I said earlier, a mishmash of messages equals less impact, less interest, fewer sales, fewer bookings and brand messages help you to save time seriously when you’ve done the work to develop get your messages. You won’t need to wonder what to write anymore because you’ll have a suite of messages and content pillars or topics to draw from to always keep you on message.
And so that’s it for today. It’s a high level rundown of what the heck brand messaging is and why it’s important. And in future episodes, I’ll dive into how you can uncover and clarify your fierce message. But in the meantime, if you’ve got any questions about today’s episode, DM them to me via Instagram, you can find me @hayleymaxwellwrites. And as always, if you’ve enjoyed this episode, and want easy access to my episodes when they drop, then simply follow or subscribe to this podcast in your favorite podcast player. And until next time, go forth and be fierce