The simple truth is: It’s hard.
It's a head scratching puzzle that leaves you wondering what to write, what needs to go where, and whether what you've written is even any good.
And even when you've spent hours piecing it together, it can still feel... meh.
It's an awesome and true reflection of you and your voice.
It clearly articulates how you can serve and support your dream clients.
It showcases your special sauce and the immense value you provide.
Your website feels more YOU than it ever has before.
Ahhh, now that’ feels much better, right?
Get clarity and peace of mind so you can write a magnetic website that helps your perfect people to feel seen, heard, and understood.
Get rock-star copy skills you can apply to all sorts of copy for your business - not just website copy. So you can keep using what you learn over and over again.
Get it DONE in a matter of weeks.
So it doesn’t drag on and on and on... You've got other goals to go and smash. Huzzah!
A programme for service-based business owners who want to DIY their website copy, with guidance and support from a seasoned website copywriter (that's me!).
I'll hold your hand and take you through my tried and tested process for uncovering your powerful message AND translating that into website copy that'll knock your dream clients' socks off.
Without stress and minus the 'done for you' price tag.
Find your fierce message.
Ya know, the one you're fired up to roar about. When you have clarity on your message, everything becomes SO much easier, including your ability to stand out in the savannah of sameness.
After years clarifying messages and writing client websites, I know that ill-fitting messages and website copy will hold you back. My clients tell me over and over that this is the main reason they need me to help.
Because when they can’t find the right words, they avoid doing or saying anything. They avoid marketing themselves, avoid launching new offers, avoid creating email opt-ins… and so much more.
So, if you’re struggling to write your site, let me help you to move forward.
Because I truly believe every business owner deserves to have powerful copy that helps them to connect with the people they really want to work with. That helps them to communicate the value they provide. That, put simply, does them justice and helps their business to thrive.
I know that writing great copy is an essential part of business for any entreprenuer today. So when I saw Hayley's Website Copy Accelerator I knew it would help me up my copy game!
The great thing is that I didn't just learn about website copy, I've also learnt how to think about writing in a more engaging way generally. Hayley provided a great level of support, feedback and tips on making our copy stand out. Thanks for your support Hayley!
Cupcake sweet dessert lollipop cake. Macaroon gummies sweet roll tiramisu caramels cake chupa chups. Topping gummies dessert. Candy biscuit topping jujubes chocolate biscuit cake marshmallow. Chupa chups powder sweet roll pastry marshmallow. Donut oat cake chupa chups."
Cupcake sweet dessert lollipop cake. Macaroon gummies sweet roll tiramisu caramels cake chupa chups. Topping gummies dessert. Candy biscuit topping jujubes chocolate biscuit cake marshmallow. Chupa chups powder sweet roll pastry marshmallow. Donut oat cake chupa chups."
Cupcake sweet dessert lollipop cake. Macaroon gummies sweet roll tiramisu caramels cake chupa chups. Topping gummies dessert. Candy biscuit topping jujubes chocolate biscuit cake marshmallow. Chupa chups powder sweet roll pastry marshmallow. Donut oat cake chupa chups."
Support via our private Facebook group.
Get As to your Qs as you write your site. Simply pop your question in the group during weekly office hours and I'll be there to answer them.
Two 1:1 copy coaching calls.
For you to use in the first 6 weeks of joining the WCA. In these 45min calls we can brainstorm your copy, review it before launch, or work through a specific page. It's up to you! Worth $525 alone!
No matter what stage of business you’re at or what your writing skills are like, this programme will be an awesome fit for you if:
Identify the key problems and desires your ideal client has.
Uncover how to write website copy that connects and deeply resonates with the people you really want to help.
Why you’ve got to get clear on your one ideal client.
Swipe my research methods to learn what really matters to your ideal client and how they talk about it.
Boost your recognition and recall by crafting a suite of compelling brand messages you're proud and excited to roar about on repeat.
Why you MUST clarify your brand messages before you start writing your website copy.
Define your fierce point of difference that sets you apart from others in your industry.
Write a killer value proposition that leaves no doubt that you're the person your ideal client needs.
NEXT MODULE
Find the fun: Learn how-to write irresistible website copy that’s enjoyable to read and chock full of your true personality.
Ditch complex copywriting formulas and pressurised conversion tactics, and lean into a respectful, heart-centred way of connecting with your reader.
Discover a common mistake that people regularly make when writing website copy.
Understand some simple techniques to boost the effectiveness of your copy.
Get clear on exactly where and how to apply your SEO for it to be effective.
Balance writing for the Google Gods with writing for Actual Humans.
Easily find the juiciest keywords for your business.
Plus, a live SEO masterclass with Rockstar SEO Sleuth, Natalie Alleblas.
Get page-by-page guidance explaining the essential elements you need to include on each of the core pages of your website.
Beat blank-page-itis with my proven method for planning each page.
Understand what your ideal client is looking for on each page of your website.
Write your website
I recently had the absolute pleasure of completing Hayley's 6 week Website Copy Accelerator, and I honestly can't speak highly enough of her or the course.
Hayley covered writing techniques, branding, messaging, content, structure, SEO and more - in a way that was engaging, easily digestible and simple to implement.
The results speak for themselves - here's some comments from new client enquiries I've received after updating my website:
"I absolutely LOVED your website! Sooooo well done and drew me in instantly."
"I stumbled across your website and loved your energy!"
"We were already leaning towards someone else, but when we found your website we instantly knew you'd be a better fit!"
Take my word for it (and my new clients!), you won't regret investing in Hayley!
The frameworks, videos and examples just take the guesswork out. It makes you connect the dots on how to share your message and have a high converting website.
Plus, Hayley is one of a kind mentor, she'll hold your hand all through the process! I would greatly recommend her!
A cashflow friendly payment plan
Monthly payment plan includes an $9 payment processing fee per payment.
The payment plan begins on the day you purchase.
Monthly payment plan includes a $9 payment processing fee per payment.
The payment plan begins on the day you purchase.
I honestly thought it was going to be super tough to write my new website content, but it was surprisingly easier than I ever expected.
I now have a site that focuses on and relates to how my clients might be feeling. At the same time, it expresses who I am – a real person! – because the content has been injected through and through with my personality.
Hayley, what can I say! You are an absolute copywriting-angel! Your guidance, advice, suggestions and ideas were enormously valuable to me and I thank you so very, very much, for your time, help, feedback and for your encouragement-along-the-way.”
You get 12 months access to the material online. There are downloadable PDFs and written transcripts if you want to keep the materials past this date.
The Website Copy Accelerator officially kicks off when you choose to join! You can go at your own pace and get the support you need as you go.
There sure is! While I hope I’ve provided enough information to ensure you can make an informed decision about joining, I offer a 7 day refund policy if you find it's not right for you.
Please get in touch and let me know. I may be able to help you resolve any concerns you have. If I can’t, I’ll give you a 100% refund.
If you have any questions at all before purchasing, please ask.
I'm here to help you decide whether it's the right choice for you. Zero pressure at all.
In fact, if I don't think it's right for you, I will 100% tell you.
Simply email me at hayley [@] hayleymaxwell.com I'd be delighted to answer
In the Website Copy Accelerator you get a private 45 minute session with me. We can run through my feedback on your website copy if that's how you'd like to make use of this call. I won't rewrite your copy for you, but I will provide my thoughts and recommendations.
A cashflow friendly payment plan
Monthly payment plan includes a payment processing fee of $9 per payment.
The payment plan begins on the day you purchase.
Monthly payment plan includes a $9 payment processing fee per payment.
The payment plan begins on the day you purchase.