The simple truth is: It’s hard.
It's a head scratching puzzle that leaves you wondering what to write, what needs to go where, and whether what you've written is even any good.
And even when you've spent hours piecing it together, it can still feel... meh.
Writing your own website copy can be more mind-boggling than attempting to solve a Rubik's cube.
No more second guessing yourself.
No more confusion about what to write and which page to put it on.
No more worrying whether it'll make the Google Gods happy.
No more wondering if it speaks to your perfect people.
No more selling yourself short with vanilla copy that doesn't help you to stand out.
No more holding yourself back, because you're too damn embarrassed to send people to your website.
Please don't settle for meh.
Because meh website copy will only get meh results.
I'm here to help put the EASE (and FUN) back into writing your own website copy.
SOUND GOOD?
Proud as hell to shout your website address from the rooftops feeling completely confident that:
I want you to feel positively exuberant about your website copy.
It's an awesome and true reflection of you and your voice.
It clearly articulates how you can serve and support your dream clients.
It showcases your special sauce and the immense value you provide.
Your website feels more YOU than it ever has before.
Ahhh, now that’ feels much better, right?
Get clarity and peace of mind so you can write a magnetic website that helps your perfect people to feel seen, heard, and understood.
Get rock-star copy skills you can apply to all sorts of copy for your business - not just website copy. So you can keep using what you learn over and over again.
Get it DONE in a matter of weeks.
So it doesn’t drag on and on and on... You've got other goals to go and smash. Huzzah!
A programme for service-based business owners who want to DIY their website copy, with guidance and support from a seasoned website copywriter (that's me!).
I'll hold your hand and take you through my tried and tested process for uncovering your powerful message AND translating that into website copy that'll knock your dream clients' socks off.
Without stress and minus the 'done for you' price tag.
The Website Copy Accelerator
Find your fierce message.
Ya know, the one you're fired up to roar about. When you have clarity on your message, everything becomes SO much easier, including your ability to stand out in the savannah of sameness.
INTRODUCING...
After years clarifying messages and writing client websites, I know that ill-fitting messages and website copy will hold you back. My clients tell me over and over that this is the main reason they need me to help.
Because when they can’t find the right words, they avoid doing or saying anything. They avoid marketing themselves, avoid launching new offers, avoid creating email opt-ins… and so much more.
So, if you’re struggling to write your site, let me help you to move forward.
Because I truly believe every business owner deserves to have powerful copy that helps them to connect with the people they really want to work with. That helps them to communicate the value they provide. That, put simply, does them justice and helps their business to thrive.
Let's move your business forward.
SUZ CHADWICK | BUSINESS, BRANDING & SPEAKER COACH.
When I saw Hayley's Website Copy Accelerator I knew it would help me up my copy game!
I know that writing great copy is an essential part of business for any entreprenuer today. So when I saw Hayley's Website Copy Accelerator I knew it would help me up my copy game!
The great thing is that I didn't just learn about website copy, I've also learnt how to think about writing in a more engaging way generally. Hayley provided a great level of support, feedback and tips on making our copy stand out. Thanks for your support Hayley!
leslie logan, Leslie logan interiors
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"Penny you are a superstar. I've grown my Instagram by 2k! This spot is for an important review snippet, a result or how you have helped your client.
rani mullen, the writing queen
Cupcake sweet dessert lollipop cake. Macaroon gummies sweet roll tiramisu caramels cake chupa chups. Topping gummies dessert. Candy biscuit topping jujubes chocolate biscuit cake marshmallow. Chupa chups powder sweet roll pastry marshmallow. Donut oat cake chupa chups."
"I just signed on my first 10k client! Your course has helped me alot! This spot is for an important review snippet, a result or how you have helped your client.
prue vincent-smith, oscar & boone
Cupcake sweet dessert lollipop cake. Macaroon gummies sweet roll tiramisu caramels cake chupa chups. Topping gummies dessert. Candy biscuit topping jujubes chocolate biscuit cake marshmallow. Chupa chups powder sweet roll pastry marshmallow. Donut oat cake chupa chups."
"My creative business has just had it's biggest month ever! This spot is for an important review snippet, a result or how you have helped your client.
WHAT MY STUDENTS SAID
I'm here to give you the help you need. One of the biggest reasons I created the Website Copy Accelerator is to give you the support you need to write your website with confidence.
So many courses are completely hands off. But for many of us that simply doesn't work. We want the support, accountability, ability to ask questions, and general sense-checking to feel like we're on the right track.
I don't want to just give you worksheets and videos and send you off on your own.
I want to be there if you need me to help you get through. I want to cheer you on and celebrate with you when you're done.
Here's how we'll roll...
THE WEBSITE COPY ACCELERATOR
Support via our private Facebook group.
Get As to your Qs as you write your site. Simply pop your question in the group during weekly office hours and I'll be there to answer them.
A supportive environment
Two 1:1 copy coaching calls.
For you to use in the first 6 weeks of joining the WCA. In these 45min calls we can brainstorm your copy, review it before launch, or work through a specific page. It's up to you! Worth $525 alone!
Pre-recorded programme modules with lessons, checklists, and workbooks.
Unleash your fierce message & write each page of your website with confidence and personality.
Accountability
Sure, I’ll be there coaching you, answering your questions, giving you feedback, cheering you on - but I’ll also be holding you accountable so you
GET IT DONE.
Welcome to a judgement-free, fluff-free, ick-free zone.
WHAT'S INSIDE
THE WEBSITE COPY ACCELERATOR?
You want a straightforward, zero-fluff approach to writing your website copy. AKA NO wading through oodles of unnecessary content added just to bulk-up the perceived value.
The content in this programme is based on the exact process and techniques I use when writing website copy for my clients. Tried, tested, and streamlined just for you.
You want website copy that looks, feels, and sounds genuinely like you and that’s in alignment with your values. You don’t want to ‘put on’ a voice or sound like everyone else in your industry. You want to stay true to you.
You want to understand how to write copy that’s more inclusive and respectful. Copy that doesn’t need to resort to manipulative, pressure-infused tactics.
You have a service-based business and you’re driven to make a positive impact on other peoples’ lives, businesses, and/or the earth in some way.
If this sounds like you, woohoo!
No matter what stage of business you’re at or what your writing skills are like, this programme will be an awesome fit for you if:
You want a straightforward, zero-fluff approach to writing your website copy. AKA NO wading through oodles of unnecessary content added just to bulk-up the perceived value.
The content in this programme is based on the exact process and techniques I use when writing website copy for my ‘done for you clients. Tried, tested and streamlined just for you.
You want website copy that looks, feels, and sounds genuinely like you and that’s in alignment with your values. You don’t want to ‘put on’ a voice or sound like everyone else in your industry. You want to stay true to you.
You want to understand how to write copy that’s inclusive and respectful, but still sells. Copy that doesn’t need to resort to manipulative, pressure-infused tactics.
You have a service-based business and you’re driven to make a positive impact on other peoples’ lives, businesses, and/or the earth in some way.
If this sounds like you, woohoo!
Identify the key problems and desires your ideal client has.
Uncover how to write website copy that connects and deeply resonates with the people you really want to help.
Why you’ve got to get clear on your one ideal client.
Swipe my research methods to learn what really matters to your ideal client and how they talk about it.
Your ONE ideal client
module five
module four
module three
module two
module one
NEXT MODULE
AVAILABLE AS SOON AS YOU JOIN
Boost your recognition and recall by crafting a suite of compelling brand messages you're proud and excited to roar about on repeat.
Why you MUST clarify your brand messages before you start writing your website copy.
Brand messaging 101
module five
module four
module three
module two
module one
Define your fierce point of difference that sets you apart from others in your industry.
Write a killer value proposition that leaves no doubt that you're the person your ideal client needs.
NEXT MODULE
AVAILABLE AS SOON AS YOU JOIN!
Find the fun: Learn how-to write irresistible website copy that’s enjoyable to read and chock full of your true personality.
Ditch complex copywriting formulas and pressurised conversion tactics, and lean into a respectful, heart-centred way of connecting with your reader.
Write more roar-some copy
module five
module four
module three
module two
module one
Discover a common mistake that people regularly make when writing website copy.
Understand some simple techniques to boost the effectiveness of your copy.
NEXT MODULE
AVAILABLE AS SOON AS YOU JOIN!
Get clear on exactly where and how to apply your SEO for it to be effective.
Balance writing for the Google Gods with writing for Actual Humans.
Website SEO made simple
module five
module four
module three
module two
module one
Easily find the juiciest keywords for your business.
Plus, a live SEO masterclass with Rockstar SEO Sleuth, Natalie Alleblas.
NEXT MODULE
AVAILABLE AS SOON AS YOU JOIN!
Get page-by-page guidance explaining the essential elements you need to include on each of the core pages of your website.
Beat blank-page-itis with my proven method for planning each page.
By the time you get to this module you’ll have everything you need to write a website that’s meaningful and memorable to your ideal client.
Working through the first four modules is all about getting you ready for this stage, so that it makes writing each web page a breeze.
module five
module four
module three
module two
module one
Understand what your ideal client is looking for on each page of your website.
Write your website
PREVIOUS MODULE
AVAILABLE AS SOON AS YOU JOIN!
Heidi | WEDDING CELEBRANT AT HITCHED BY HEIDI
"The results speak for themselves..."
I recently had the absolute pleasure of completing Hayley's 6 week Website Copy Accelerator, and I honestly can't speak highly enough of her or the course.
Hayley covered writing techniques, branding, messaging, content, structure, SEO and more - in a way that was engaging, easily digestible and simple to implement.
The results speak for themselves - here's some comments from new client enquiries I've received after updating my website:
"I absolutely LOVED your website! Sooooo well done and drew me in instantly."
"I stumbled across your website and loved your energy!"
"We were already leaning towards someone else, but when we found your website we instantly knew you'd be a better fit!"
Take my word for it (and my new clients!), you won't regret investing in Hayley!
ANA Neagu
The frameworks, videos and examples just take the guesswork out. It makes you connect the dots on how to share your message and have a high converting website.
Plus, Hayley is one of a kind mentor, she'll hold your hand all through the process! I would greatly recommend her!
"Hayley's course is packed with so much valuable content.
Join now!
A cashflow friendly payment plan
$292 NZD
THREE monthly payments of
Payment plan
Join now!
$850NZD
one-time
payment
of
Single payment
So, the question is...
Are you ready to write a fiercely impactful website?
ONE TIME PAYMENT OF
Monthly payment plan includes an $9 payment processing fee per payment.
The payment plan begins on the day you purchase.
Monthly payment plan includes a $9 payment processing fee per payment.
The payment plan begins on the day you purchase.
I honestly thought it was going to be super tough to write my new website content, but it was surprisingly easier than I ever expected.
I now have a site that focuses on and relates to how my clients might be feeling. At the same time, it expresses who I am – a real person! – because the content has been injected through and through with my personality.
Hayley, what can I say! You are an absolute copywriting-angel! Your guidance, advice, suggestions and ideas were enormously valuable to me and I thank you so very, very much, for your time, help, feedback and for your encouragement-along-the-way.”
“The words flowed out of me like something I hadn’t experienced before!
Marion Jackson - 1:1 website copy review client.
You get 12 months access to the material online. There are downloadable PDFs and written transcripts if you want to keep the materials past this date.
How long do I get access to the Website Copy Accelerator course material?
2
The Website Copy Accelerator officially kicks off when you choose to join! You can go at your own pace and get the support you need as you go.
When does The Website Copy Accelerator programme officially begin?
1
Questions you may be wondering....
your questions answered
There sure is! While I hope I’ve provided enough information to ensure you can make an informed decision about joining, I offer a 7 day refund policy if you find it's not right for you.
Please get in touch and let me know. I may be able to help you resolve any concerns you have. If I can’t, I’ll give you a 100% refund.
Is there a refund policy?
4
If you have any questions at all before purchasing, please ask.
I'm here to help you decide whether it's the right choice for you. Zero pressure at all.
In fact, if I don't think it's right for you, I will 100% tell you.
Simply email me at hayley [@] hayleymaxwell.com I'd be delighted to answer
In the Website Copy Accelerator you get a private 45 minute session with me. We can run through my feedback on your website copy if that's how you'd like to make use of this call. I won't rewrite your copy for you, but I will provide my thoughts and recommendations.
Will you review and edit my website?
3
Join now!
A cashflow friendly payment plan
$292 NZD
THREE monthly payments of
Payment plan
Join now!
$850 NZD
one-time
payment
of
Single payment
Join The Website Copy Accelerator Now!
ONE TIME PAYMENT OF
Monthly payment plan includes a payment processing fee of $9 per payment.
The payment plan begins on the day you purchase.
Monthly payment plan includes a $9 payment processing fee per payment.
The payment plan begins on the day you purchase.