FIERCeLY YOU
BRAND positioning
and message COACHING.
There’s a point, a few years into business, that many of my clients find themselves at.
I like to call it the snow globe stage.
After spending the first few years “doing the do” - saying yes to all the clients and all the work - to get money in the door and the business off the ground, they feel stuck.
Unsure of their next move.
A gazillion thoughts and ideas swirling and whirling around their brain like
(to quote one lovely client) “a shaken up snow globe.”
Feeling confused about where the heck to start getting clarity.
Because their business doesn’t feel like a true reflection of them,
or their incredible talents and expertise.
How they’re showing up doesn’t feel like them.
They feel like they’re stuck on a conveyor belt of “shoulds.”
But the problem is, they’re not really sure how they want to show up.
Their message feels outdated.
But they don’t know who they really want to specifically speak to.
What message they want to share. Or how to articulate it.
And the reason they’ve got to this point is usually because
they’ve not had the headspace to figure out where they’re trying to go.
What they want to be known for. How they want to be regarded.
Who they truly want to help. How they really want to serve.
Break out of obscurity and reshape your business into a brand that fiercely represents you.
BUT WHAT THEY DO KNOW IS...
They’re sick of taking a back seat.
Sick of blending in and being overlooked.
They want to reimagine their business and brand, and turn it into something that feels utterly aligned and meaningful.
That helps them to stand out because of their unique strengths and qualities.
That helps them to be remembered, and get chosen by the people they really want to serve.
FIERCELY YOU
is my answer to this conundrum.
It’s the through line that draws together the span of my 20 year career and Master’s level study in communication, messaging, and copywriting.
Helping you to clarify your business, position your personal brand, and communicate your utter brilliance so you can be remembered and get chosen by your ideal clients.
And in a way that feels really bloody good to YOU.
Then Fiercely You
Was created for you.
Become wildly relevant to your dream clients.
(Elevate your brand so you can go from being one of many to THE ONLY choice for your perfect people.)
Distill your brand’s big overarching idea.
(The message and concept that everything hangs off.)
Position yourself as an expert in the space you want to claim.
(Figure out what that space is and stop feeling like an overlooked expert.)
Get clarity on your brand and business direction.
(No more mulling it over and over and over.)
Build your brand from the inside out.
(So it feels completely natural and oh so good to you.)
IF YOU HAVE A SERVICE-BASED PERSONAL BRAND AND WANT TO:
THE FIERCELY YOU
1:1 COACHING EXPERIENCE
Over three months I’ll coach and support you to get fiercely focused and take charge of your future business and brand direction using my
Fierce Factor Framework.
CLARIFY YOUR UNIQUE POSITION
DISTIL YOUR MOMENTOUS MESSAGE
PACKAGE YOUR PROWESS
ROAR & RISE
WITH CONFIDENCE
DISTILL YOUR MOMENToUS MESSAGE
2
- Your big overarching idea or theme. The fierce idea that runs through everything you do.
- A strategy for HOW to make sure everything you do positions you in the light you want to be seen in.
- The momentous message you’re fired-up and confident to share.
- Messages that communicate the IMMENSE value and transformation you deliver.
PACKAGE YOUR PROWESS
3
- Signature opt-in.
- Signature talks (for summits, podcast interviews, expert trainings.)
- Signature offer.
- Your frameworks, processes, methods and more.
ROAR WITH CONFIDENCE
4
Our first couple of sessions are all about exploring your future direction, getting immense clarity on the business and brand you want, and defining the powerful position you want to claim in your ideal clients’ minds.
This is deep-diving, foundation-building work that’ll shape every part of your personal brand going forward.
It’s the difference between simply ‘having a business’ and positioning yourself to successfully become known as a recognised industry expert.
CLARIFY YOUR UNIQUE POSITION
1
It’s time to prepare for the release of your fiercely re-positioned brand into the wild.
This last session is a final chance for me to review any messages or copy you’ve written, for us to talk through any last minute questions or ideas you have, and to make sure you’re amped up and ready to leap into your next exciting level!
7 x 1:1 60-90 minute coaching sessions.
Typically we’ll schedule one session every two weeks. This gives you time for homework and reflective thinking, because this is deep inner work.
(This, in my humble opinion, is the ONLY way to create a sustainable business that feels freakin’ amazing, helps you to cut through the noise, and stay laser focused on your own lane. Get ready to wave goodbye to giving a damn about what anyone else around you is doing or thinking.)
Daily access to me via email (Mon-Fri: 9am-3pm NZT)
To ask questions, share breakthroughs, wins, and get unstuck on anything that feels a bit discombobulating. So you don’t have to wait until our next session to keep moving forward.
Access to The Website Copy Accelerator course content.
When you get to the stage of wanting to rewrite your website copy, this course content will take you page-by-page through the process of writing a knock-out website.
Brand bible template
For you to work through and capture each delicious element of your iconic personal brand. Everything you need to stay incredibly consistent and on message in the months and years to come.
My expert eyes and brain on your new messaging, copy, content.
Share the “wordy” stuff you’re working on (e.g. your new brand bible, key messages, website copy, email sequences) and I’ll review it and provide detailed feedback.
WHAT'S INCLUDED?
CONFIDENCE
3
2
CLARITY
1
WHAT DO YOU WALK AWAY WITH?
CONVICTION
COURAGE
4
Packaged prowess.
Your genius sharply focused and packaged to attract and serve your people.
7
6
Brand
DNA Playbook
with each element of your newly
re-imagined brand defined and detailed.
5
In a league
of your own positioning to elevate your brand in the hearts and minds of your dream clients.
Big overarching idea and momentous messages
that articulate your astounding value.
8
WHICH WILL ENABLE YOU TO
Attract higher-calibre, better paying clients that you really want to work with, while repelling the rest.
Create a simplified, fully-aligned business that you love and feel fired up about.
Stand in your unique position of power and become known for your knowledge, expertise, and unique qualities.
Work with greater ease and flow.
Charge for the value you bring to your clients lives, because you can finally articulate it with unwavering confidence.
Make a positive impact on your bottom line.
When you carve out the intentional time to drill down and do the work to figure out E.X.A.C.T.L.Y. what you want to be known for, how you want to be positioned and perceived, the message you’re burning inside to share…
It’s hugely empowering.
In fact, it's game changing, transformational work.
It'll make you fiercely unstoppable.
Hayley is a brilliant coach. I needed help refining my personal brand and service offering and I loved how she took time to understand my unique skills and background, and tailored our sessions to these goals.
“She is a wonderful mentor and attentively listened to the challenges I was facing. I now have confidence in my services and the unique skills I offer. I highly recommend her.”
"I now have confidence in my services and the unique skills I offer."
Justina Frost
Communications consultant
& Kundalini yoga teacher
ENQUIRE HERE
$1030 (NZD)
3 monthly payments of
ENQUIRE here
$3000 (NZD)
one-time payment of
Are you ready to make fierce waves WITH YOUR WORK?
If the answer’s yes, I'd be over the moon to help you.
Your investment in the three month
Fiercely You coaching programme is:
Prices exclude GST. Monthly payments will be billed automatically each month and include payment processing fees.
“There's a whole bunch of reasons why I love working with Hayley. I love her process. She's got a great onboarding process. And the questions that she asks really help you extract what you want to say, what's important to you. What are your values, what are your core messages, even if you yourself may not know what they are? Hayley helps you figure it out.
"Hayley has such a high integrity threshold. And authenticity is really important to her. So she protects the user journey, the experience that your tribe is going to have. She makes sure that it's authentic, and that it's value added to them, which I really respect and appreciate. So for all those reasons, and many more, working with Hayley is fantastic.”
(Service provided: copywriting)
"The questions that she asks really help you extract what you want to say, what's important to you."
Natalie Coombe
Pricing and profit coach
WHO IS FIERCELY YOU PERFECT FOR?
I want to make sure Fiercely You is a really great fit for you, so here's who it's perfect for:
You are a personal brand or business owner with a service-based business (e.g. coaching, consulting, done for you services.)
You want help to cut through the online noise and become recognised for what you do, so you can create a bigger impact through your work.
You want a coaching experience that will honour the business you want to create (not try to squeeze you into a cookie filled box.)
You want a coach who will help you to look objectively at your business, ask deep-diving, thought-provoking questions, and hold space for you to make powerful brand building shifts.
You’re willing to roll up your sleeves and do the work to re-define and execute the newly refined vision you have for your business.
APPLY NOW
Fill out my quick enquiry form and I'll be in touch to organise a chat to see if we're a perfect match.
Zero obligation, zero pressure. I'll always let you know if I don't think Fiercely You is right for you.
