Brand messaging coach, copywriter, ferocious ice cream eater (not necessarily in that order...)
I'm here to help talented female coaches, consultants, & subject matter experts to roar about what they do with unwavering confidence.
Because email marketing is often given the ‘all about me’ spray and pray treatment. Where it’s seen as “job done” if a newsletter is drafted and blasted to the entire list, with little to no value given.
And this is often where cries of “email marketing is dead” originate.
The real truth is that email marketing can be a huge boost for your business.
But you have to be prepared to invest time and energy into it. Just like you invest time and energy into your social media strategy.
In fact when it comes down to it, email marketing should really be your digital best friend.
There are so many ways you can use email marketing to grow your business. Some of the most common ways include:
If email list building and email marketing is new to you, here’s what you’ll need.
First off you need a way of collecting email addresses, via a website or via social media.
Then you’ll need an email marketing provider such as Mailchimp (great if you’re just starting out) or my personal favourite, Convertkit.
Next set up an opt-in form so that people can subscribe to your list. You need to place this on your website or set it up on a landing page. You can add a signup form to some social media too.
TIP: You’ll get much better traction if you provide an incentive for people to join your email community. Think of the common pain points your clients have and create a checklist, cheat sheet, eBook, email series or something else that you will send to people once they’ve joined.
Write an email that will go to them as soon as they have joined your email community. People are most receptive to you when they first join your list. So maximise this opportunity!
Next you can either set up an automated welcome sequence to nurture your readers. Or you can send individual emails on a regular basis. Always provide value – entertain, inform, inspire.
Once you start to get the hang of it, think about how you can segment your community based on attributes such as location or interests. Then you can write and send content that is relevant to people in your chosen segments.
Always remember there is another person at the end of your email. So speak to them like a person. Have a conversation. Think of ways to encourage them to interact with your emails.
Think about how you can build your know, like, trust factor. How you can showcase your expertise without pushing a hard sell.
It’s all about trying and refining. Don’t be scared to give it a go. And if people unsubscribe – remember this: They were probably never going to be a paying client anyway. And in that case I say better out than in!