But with all the noise out there and shrinking attention spans, how do you capture interest?
How do you get people to stay on your website and devour your copy with the same attentive enthusiasm as an ice cream lover eating a pint of maple honeycomb gelato?
Because if they don't read what you've written, they're not going to sign up, book, or buy from you.
Write in a way that'll connect on a meaningful level with the people you really want to work with.
Overcome the curse of knowledge that'll bog your copy down.
Rise above the noise and stand out in a sea of sameness.
Make it easy for people to remember you.
Prioritise and place your copy where it will have the most impact on your reader.
Position you as the only real choice for your ideal client.
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Brand messaging coach, copywriter, ferocious ice cream eater (not necessarily in that order...)