HAYLEY MAXWELL

THE  BLOG

THE  BLOG

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In today’s short episode, I’m asking the question: Where did we go wrong with marketing language?  When did we become fixated on using such impersonal terms to talk about attracting clients & taking them through our buyer journey? Listen in to hear why I believe the language we use to describe common marketing tactics is […]

Where Did We Go Wrong With Marketing Language?

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What is brand messaging and why should you care?

Whatever sized business you have, whether you’re a one-person powerhouse or a team of one hundred, having clear and compelling brand messages can be a total game-changer.   In today’s episode, I dive into: Why brand messaging is about having a fierce intention for how you want to represent yourself and your brand in the world. […]

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In today’s episode I dive into copywriting… specifically why copywriting is the #1 ‘must-have’ marketing skill that’s of huge benefit for you to develop as a business owner. Because the reality is, there’s no getting away from the need to write copy for your business. But when writing’s not your strong suit or you feel […]

Why copywriting is the #1 marketing skill to master

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3 sales page copywriting tactics that need to die in a ditch

In my eyes, these 3 specific tactics are used to serve the seller, not the customer because they don’t have the best interests of the customer at heart. And not only that they’re downright dodgy because they play on fear, shame, and blame in order to get someone to buy. CONNECT WITH ME On Instagram […]

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Today I’m getting down with the Halloween vibes and sharing 5 Spooktacular ways your website copy might be scaring visitors away. I talk about: How and why to avoid analysis paralysis.  Not overwhelming visitors with ALL the detail. Why your website is not all about you. How confusion creates inaction, and more! And if you […]

5 ways your website copy might be scaring visitors away

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build trust through your copy

There’s a quote about trust from Zig Ziglar who said “if people like you, they will listen to you. If they trust you, they will do business with you.“ And as business owners, we’re often told we should be building our ‘know’, ‘like’, and ‘trust’ factors. So how do we go about this? What are […]

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If you’re getting ready to write or refresh your website copy in time for the new year, this episode is for you!  Get 9 quick and practical tips that’ll help you to:  Write irresistible website and marketing copy. Understand how to connect with your ideal clients and inspire action. Ensure your ideal clients feel seen, […]

How to write website copy your clients will love

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taking imperfect action

In today’s episode I speak to the mighty Natalie Tolhopf, a sales and mindset coach for women who want to sell with confidence.  We talk all about taking imperfect action, busting through mindset blocks, experiencing epic failures, and the true reality of business. No highlight reels here. And it’s a goodie!   If you enjoy […]

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In today’s episode, I’m talking all about why you need to stomp out boring vanilla copy and how to infuse your copy with more personality and life, including 4 quick and practical ways you can add a boost of personality right now! If you enjoy this episode I’d love you to hit follow or subscribe […]

Banish Boring Copy

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your own brand of weird

If you’ve ever wondered how the heck to stand out from the crowd and get noticed in a noisy digital world, then this episode is for you! I’m joined by Rachel Klaver, a marketing strategist who helps small business owners to become more confident with their marketing, especially when it comes to showing up more […]